This is a true story about how one agent generated 12 “closed” transactions from simply passing out his Hobbs/Herder Personal Brochure. Bob Parks, a client and fan of Hobbs/Herder out of Louisville, KY recently shared an incredible marketing success story at the 2009 Hobbs/Herder Las Vegas Gateway. Bob printed his Hobbs/Herder Personal Brochure in late 2008 and was ready to launch his campaign...

Canadian Hobbs/Herder client, Christine Crockett, could barely contain her excitement when she called us recently to share some exciting news: By her most recent tallies, she had managed to gain a 75% market share in her key niche market! “I’m sitting on three offers,” she exclaimed. The road to this monumental marketing milestone started many “miles” ago when Christine, new to the business,...

Editor’s note: Each month, we enjoy bringing you many informative articles regarding numerous different facets of personal marketing. This month, we bring it all together in a comprehensive guide that will help organize your marketing efforts for the coming year. As we enter into December, now is the time to plan next year’s marketing schedule. This exercise is a major undertaking that...