It’s a curious thing. The real estate world seems to virtually stop from mid-November until after the first of the New Year. Why is this? One top-level office manager told me it’s because agents get disappointed about not meeting their year-end goal and they just give up. Interesting approach. The common thought is that buyers and sellers go dormant this time of year so agents do, too. I...

Canadian personal marketing success story Reid Greiner shares his secrets to real estate lead generation. When prospective clients first meet REALTOR® Reid Greiner, one of the first questions they often ask him is “Do you play the bagpipes?” It might seem like an odd question, but Reid will take that any day over “How do you plan to market my home?” or “Will you reduce...