Without even realizing it, Apple has unleashed massive changes in the way realtors are both showing and promoting homes. Within a few days of its release, a 30-something couple had their iPod Nano with them when their agent showed them a home that had a kitchen they loved. They pulled out their Nano and took some video of the kitchen. They proceeded to record each of the homes they previewed. That...

There’s a little known free Hobbs/Herder program that provides free consultation and idea sharing on real estate marketing and real estate lead generation. It’s the Online Real Estate Marketing Chat held every third Thursday with President John Surge. Here’s an edited version to see the types of questions that get asked and answered. Our next chat is September 24, 2009 at 1oam PST. Click here...

Agent Susan Vacheresse from RE/MAX Metro-City Realty, LTD, in Ottawa, Canada, took one idea from a Hobbs/Herder free workshop and turned it into a listing appointment! Susan listened as the Hobbs/Herder presenter showed a picture of a marketing promotion of an agent holding a sign that read, “Will Sell Your House for Food.” Part of the proceeds generated from the campaign went to local...

I read a great blog post from Augie Ray on SocialMediaToday.com on bad habits you can develop on the microblogging service that could potentially frustrate, alienate or disengage the followers you so carefully work to cultivate. On the Social Media Networking sites, it’s all about building and cultivating those relationships and followers, so these are foibles and breaches of web etiquette you...

TJ Thiara, a client from Northern CA, has come up with some creative and aggressive ideas with her real estate marketing! She’s literally driving her brand into the minds of local prospective clients! “I’ve had to change my driving habits a little bit,” she laughs, “such as not cut people off or tailgate, but it has gotten me some good leads!” TJ gets an A+ for being creative AND aggressive...