Do You Think Like a Real Estate Salesperson or a Real Estate Marketing Professional?
Do You Think Like a Real Estate Salesperson or a Marketing Professional Who Can Attract a Steady Flow of Clients and Real Estate Leads?
Working with real estate sales people day after day, I see a huge waste of time, money and energy that comes as a direct result of agents thinking like a salesperson instead of a marketing professional. Unfortunately, most agents have no formal training about what...
The Critical Difference Between Working On Your Business and In It
We have all heard the advice many times that to succeed in a big way you have to learn to work on your business and stop working in it. But what does that really mean, how do you do it and why is it so hard?
The Textbook Definition
First, you must have a clear understanding of the difference between working in and working on your real estate career. Working in your business covers all the things that...
Using QR Codes to Help Market Listings and Increase Lead Generation in Real Estate
QR Codes are found just about everywhere you look these days. With smart phone technology continuing to grow, companies have embraced this trend as one more way to capture the attention of customers, there are a lot of applications for QR (or “Quick Response”) codes in real estate—especially when it comes to marketing your listings.
The most commonly used strategy is to generate a QR code (which...
What’s Your Plan for Making the Most Out of Your Life (and Real Estate Career)?
Motivational and success speaker, Jim Rohn, said there is nothing worse than suffering from the arrogance of willful ignorance.
Today there are too many books and too many seminars on whatever area of life you need help.
Failure to seek out the answers is simply unforgivable.
Thousands of people have learned from their failures and successes, they wrote it down in books, teach it at seminars. Research...
Is a Dependency on External Motivation Hindering Your Real Estate Production?
Is a dependency on external motivation stopping you from reaching your full potential?
One of the after effects of the industrial age is the reliance that many people have on external motivation. We even teach it to our kids: I will pay you to clean your room. What we should be teaching them is: We clean our room because it is a reflection of the people that we are.
In today’s economic system, relying...
The Art of Neuroplasticity and How to Use it to Close More Deals in Real Estate
We keep hearing about how the real estate market has changed and how we need to change with it. But most agents seem to be trapped doing the same old things. Sure, most agents are now on Facebook, but to what effect? Most have simply taken to posting their listings on their wall – new forum, same message. The problem is they don’t have a good grasp of the Facebook sales model, so they simply do...
What are QR Codes (And Why Aren’t You Using them to Generate Real Estate Leads?)
Are you familiar with this strange looking graphic? It’s called a QR code and if you have a smart phone with a bar code scanner app, it can read this information and provide quick access to a web page or other online or digital content directly to that phone. (Go ahead, if you have a smart phone with a bar code scanner app, try it out!)
Why a QR Code for Real Estate Agents?
You’re probably...
Generating Real Estate Leads through the Power of Social Networking
Bob Parks in Louisville, Kentucky has built his business on handing out his personal brochure and turning personal relationships into successful real estate results.
A recent blog post on Agent Success shared Bob Parks’ emailed testimonial of his personal marketing success story from simply “hanging around” his local Starbucks and building a social network, almost by accident. Here is a more...
Networking to Generate Leads and Business: 5 Mistakes Agents Make
Networking, or getting out in the community and “pressing the flesh,” meeting and interacting with people in your area, is a marketing activity that is too often neglected by real estate agents. As we consult with agents on their marketing efforts, we make sure they are including this activity in their marketing mix. Too often, agents do not realize the power of face to face networking. Once you...
Three Biggest Mistakes Agents Make with Their Blogs
The sad truth is too many agents’ blogs simply suck. With blogging, your goal is to disseminate information, get people to read and comment, create an ongoing dialog, and also to help with Search Engine Optimization for your site. Unfortunately, many agents are failing on too many of these counts. Here are three of the top mistakes agents make with their blogs:
• Lack of Consistency (Abandoned...
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