The moment of truth: The Listing Presentation. All your quality, branded marketing materials are geared to get you in front of clients at the listing presentation. But once you’re there, your strategy and presentation skills will determine the success of your closing rate. Many agents tend to focus on showing homeowners how great they are as well as dazzling them with colorful CMA’s, sales reports...

As the real estate market in the U.S. slowly continues to regain its footing, many agents are looking at this time as a chance to redefine their market. With so many agents abandoning—or at least significantly cutting back—their marketing systems to save money, others are jumping in to take advantage of the marketing void. In other words, they are taking an offensive approach in order to put themselves...

John Eckenrode out of Denver, CO, recently shared with Hobbs/Herder an exciting success story generated from his Personal Marketing Direct Mail campaign. John was contacted by a homeowner to come talk to her about her real estate plans. She was on his mailing list (John had finished an “8 week blitz” of one postcard mailing per week). Turned out to be a “come list me” call (the...

This is a true story about how one agent generated 12 “closed” transactions from simply passing out his Hobbs/Herder Personal Brochure. Bob Parks, a client and fan of Hobbs/Herder out of Louisville, KY recently shared an incredible marketing success story at the 2009 Hobbs/Herder Las Vegas Gateway. Bob printed his Hobbs/Herder Personal Brochure in late 2008 and was ready to launch his campaign...

Canadian Hobbs/Herder client, Christine Crockett, could barely contain her excitement when she called us recently to share some exciting news: By her most recent tallies, she had managed to gain a 75% market share in her key niche market! “I’m sitting on three offers,” she exclaimed. The road to this monumental marketing milestone started many “miles” ago when Christine, new to the business,...

Editor’s note: Each month, we enjoy bringing you many informative articles regarding numerous different facets of personal marketing. This month, we bring it all together in a comprehensive guide that will help organize your marketing efforts for the coming year. As we enter into December, now is the time to plan next year’s marketing schedule. This exercise is a major undertaking that...

YouTube is truly an amazing marketing tool for real estate agents–posting videos of your listings, information about your area and basic information about buying and selling homes. Today’s successful agents are creating personal video profiles, posting them on YouTube and linking to their website, Facebook, LinkedIn and other social media sites. Your personal video profile is a great way to...

It’s a curious thing. The real estate world seems to virtually stop from mid-November until after the first of the New Year. Why is this? One top-level office manager told me it’s because agents get disappointed about not meeting their year-end goal and they just give up. Interesting approach. The common thought is that buyers and sellers go dormant this time of year so agents do, too. I...

Canadian personal marketing success story Reid Greiner shares his secrets to real estate lead generation. When prospective clients first meet REALTOR® Reid Greiner, one of the first questions they often ask him is “Do you play the bagpipes?” It might seem like an odd question, but Reid will take that any day over “How do you plan to market my home?” or “Will you reduce...

Without even realizing it, Apple has unleashed massive changes in the way realtors are both showing and promoting homes. Within a few days of its release, a 30-something couple had their iPod Nano with them when their agent showed them a home that had a kitchen they loved. They pulled out their Nano and took some video of the kitchen. They proceeded to record each of the homes they previewed. That...