Keep Email Fresh! Real Estate Lead Generating Strategies.

emailAfter an agent has been sending out emails consistently for a couple of years and producing good results, it’s easy for them to rely on the same messages that have worked for them in the past. But a savvy marketer doesn’t just rest on his laurels. As I always say, email success is all about engagement. You want to keep your brand identity consistent, but it pays to change up your message consistently so that you keep people opening your email.

Changing up your email messages can seem overwhelming to a lot of real estate agents. That’s why we’ve put together a few easy yet effective tips to make your emails more engaging, and help keep your conversion rates...


Watch for Domain Registration Scam for your Real Estate Website

Protect Your Domain/URL! It’s Valuable to You.

Picture 6Every couple of weeks, we get a call from one of our web hosting clients in a panic, saying they received a letter letting them know their real estate website domain was expiring and they are surprised to get a letter from a company they don’t know asking them to renew at exaggerated pricing. Or worse, they get what looks like a scary legal correspondence implying that there is an issue with their domain.

This is a practice called “phishing.” Companies are unscrupulously trying to trick agents into renewing their domain registration through them and leaving their current domain registrar. The scary legal sounding letter scam is typically...


How to Win TV’s Cable Cash Game (One of real estate’s most overlooked marketing advantages)

How to Win TV’s Cable Cash Game

One of real estate’s most overlooked marketing advantages is sitting right in your living room.

jayTVOk, if you are like many agents out there, you aren’t entirely satisfied with your production. Many agents are feeling like they are working twice as hard but not feeling real tangible growth. Many agents are worn out scrambling for listings in a tight inventory. Other agents feel that there will be real opportunity in the next 12 to 24 months, but are not sure how best to grab more of that market share. It may be time to cash in with cable TV advertising.

Cable TV is one of the best keep secrets in real estate marketing. In 95% of U.S. markets, you...


Real Estate Agents and Branding: How to Build a Sustainable Business

Tom Smith

Branding. It’s one of those words that most people know and understand (to varying degrees). We  have found over the years that many real estate agents across North America seem to grasp the meaning, but not completely. It can be subtle. We found a good working definition and wanted to share it with you as a starting point for this discussion:

BRANDING: The process involved in creating a unique name and image for a product in the consumer’s mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

In the over...


Are Your Social Media Pages Working for You or Against You?

Don’t Let a Neglected Social Media Page Undo the Goodwill Your Effective Branding Generates Elsewhere

Real Estate Marketing for Priscila Rodrigues

Imagine this scenario for a minute: A homeowner receives your personal brochure. It doesn’t matter how she got it, whether it was mailed to her, she picked it up from a stack or you gave it to her personally. What matters is this – she read through it and she likes what she sees. She feels a connection to you and your story.

It’s a good start. But is it good enough?

You see, in today’s world, there’s so much easily accessible information out there, a homeowner is unlikely to stop his or her research at your brochure. Why not do a quick Google search...


How an Investment in Her Career and Focused Niche Marketing Propelled Cecelia De Freitas to Real Estate Stardom


Niche Marketing Real Estate MarketingCecelia De Freitas was stuck. On one side was her office manager, telling her she was making a gigantic mistake. On the other side was her intuition, which told her to persevere and to let the investment she had made in her career play out.

Cecelia, a RE/MAX agent from outside Toronto, hired Hobbs/Herder to create a customized personal marketing campaign. Like many agents, she didn’t have a lot of money to invest in her career, but she had taken a leap of faith after experiencing a Gateway seminar with Greg Herder. She remembers Greg’s words, imploring agents to invest in their careers and focus on a niche market rather than trying to be all things to all people....


Does Your Personal Brand Meet “The Storytellers” Standard?

Creating A personal Brand for Real Estate Agents to Generate Leads.

We saw a commercial the other day that reminded us exactly why we’re so passionate about the business we’re in. Take a look:

No, we’re not in the car business. We’re not in the dog products business. We’re in the business of branding, and nothing does that more effectively than emotional storytelling. In this commercial, you see a story unfold before your eyes. An emotionally compelling story. In fact, you see a man’s life unfold in 30 seconds. It’s a story that makes you feel good about the product, a Subaru automobile. The commercial doesn’t tell you a single fact about the car, it’s engine size, number of cup holders or any other feature about the car. Yet, you feel a bond with the subject matter. You care because...


How to Build and Grow Your Personal Brand in Today’s Socially Connected World.

Real Estate Marketing The hot topic being thrown around the marketing world today is “hyper personalization.” What they mean is that a company has to adapt its marketing to each person that clicks on one of your ads based on their browsing history and the mountain of information that Google, Facebook and the rest of the world are collecting about everyone as they interact with the internet. The point is that marketing is getting more personal and intimate by the day.

What Does It Mean for Real Estate Agents?

So what does this mean to you as a real estate professional, especially if you don’t have the technical skills and resources to...


Boost Your Direct Mail Campaign with HolidayKards. A Great Way to Fire Up the Emotional Connection with Your Farm.

We have heard so many “death knells” for direct mail over the past few years. Truth be told, many Hobbs/Herder clients who have stuck by their direct mail guns and found a way to mail their Hobbs/Herder PowerKards through the rough last few years have actually generated steady business. But even more powerful, as the market recovery expands, they are reporting large increases in leads and business.


Real Estate Marketing Strategies for 2013 (The Importance of First Impressions and Your Image)

Personal Marketing for Real Estate - The Right WayWith the New Year just over three months away, it’s time to reevaluate your methods and implement the necessary changes to ensure you make the most of the opportunities that the recovering real estate market will present in 2013. Don’t wait until New Year’s Day to formulate your plan. Get started today by tuning your marketing engine and doing it THE RIGHT WAY. Let’s get started:

I walked into a real estate office recently and was amazed at what I saw. The front desk receptionist was wearing jeans shorts and a tank top. Some agents were walking around in t-shirts and shorts. I thought...


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