Are Your Social Media Pages Working for You or Against You?
Don’t Let a Neglected Social Media Page Undo the Goodwill Your Effective Branding Generates Elsewhere
Imagine this scenario for a minute: A homeowner receives your personal brochure. It doesn’t matter how she got it, whether it was mailed to her, she picked it up from a stack or you gave it to her personally. What matters is this – she read through it and she likes what she sees. She feels a...
How an Investment in Her Career and Focused Niche Marketing Propelled Cecelia De Freitas to Real Estate Stardom
Cecelia De Freitas was stuck. On one side was her office manager, telling her she was making a gigantic mistake. On the other side was her intuition, which told her to persevere and to let the investment she had made in her career play out.
Cecelia, a RE/MAX agent from outside Toronto, hired Hobbs/Herder to create a customized personal marketing campaign. Like many agents, she didn’t have...
Does Your Personal Brand Meet “The Storytellers” Standard?
Creating A personal Brand for Real Estate Agents to Generate Leads.
We saw a commercial the other day that reminded us exactly why we’re so passionate about the business we’re in. Take a look:
No, we’re not in the car business. We’re not in the dog products business. We’re in the business of branding, and nothing does that more effectively than emotional storytelling. In this commercial,...
How to Build and Grow Your Personal Brand in Today’s Socially Connected World.
The hot topic being thrown around the marketing world today is “hyper personalization.” What they mean is that a company has to adapt its marketing to each person that clicks on one of your ads based on their browsing history and the mountain of information that Google, Facebook and the rest of the world are collecting about everyone as they interact with the internet. The point is that...
Boost Your Direct Mail Campaign with HolidayKards. A Great Way to Fire Up the Emotional Connection with Your Farm.
We have heard so many “death knells” for direct mail over the past few years. Truth be told, many Hobbs/Herder clients who have stuck by their direct mail guns and found a way to mail their Hobbs/Herder PowerKards through the rough last few years have actually generated steady business. But even more powerful, as the market recovery expands, they are reporting large increases in leads and...
Real Estate Marketing Strategies for 2013 (The Importance of First Impressions and Your Image)
With the New Year just over three months away, it’s time to reevaluate your methods and implement the necessary changes to ensure you make the most of the opportunities that the recovering real estate market will present in 2013. Don’t wait until New Year’s Day to formulate your plan. Get started today by tuning your marketing engine and doing it THE RIGHT WAY. Let’s get started:
I walked...
Do You Feel Lucky? Why 2013 Will Be Your Year and What You Should Do to Make That Happen!
Over the 26 years we’ve been training and educating agents on how to achieve success in their careers through Personal Marketing and through approaching their careers from a marketing perspective versus a selling perspective, there’s one thing you can always count on with the vast majority of agents — they fail to plan. What’s the saying? “If you fail to plan, you plan to...
The Fight for Listings in a Tight Inventory (Savvy Clients Focus on Direct Mail)
We’ve all heard about the “demise” of Direct Mail as a viable and effective marketing vehicle in this age of digital marketing. Hobbs/Herder has many clients who would beg to differ and are doing very well with their mail campaigns, especially as the recovering market gains momentum and dormant home owners have been waiting for the right time to put their home on the market.
Many...
Marketing Lessons I’ve Learned from 26 Years Running Hobbs/Herder Advertising
By Greg Herder
I don’t have to tell you how tough the last few years have been for the real estate industry. Hearing the varying reports on the market recovery from agents all across the US is heartwarming, but that doesn’t take away the sting of this recession and the hit that many in this business took.
As I take stock of the past few years, I can’t help but note that “the more things change,...
Field of (Real Estate) Dreams: Build the Relationship and They Will Come
All Things Being Equal…
There is a wise old adage: “All things being equal, people do business with people they like. All things being unequal, people still do business with people they like.” After the past few years of recession and the turmoil it has placed on the real estate market, this adage resonates now more than ever. Today, homeowners are wary about venturing back into the real estate...
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