How a QR Code and a Simple Video Can Bring Your Real Estate Personal Brochure to Life!
For more than 25 years, the Hobbs/Herder personal brochure has been the cornerstone of countless agents’ success. And you know why? Because this powerful lead-generating marketing tool isn’t all about sales figures and alphabet soup designations, it’s about YOU! You are the product and when you can convey your personality and interests through compelling text and graphics, it’s...
Social Media: One More Thing to Do or the Most Powerful Networking Tool Available Today?
When we talk about social media at the Gateway seminars, agents typically fall into one of two distinct camps. One group is excited and energized by the marketing opportunities available through sites like Facebook, LinkedIn and Pinterest. Then there’s that other group. You might already know who you are. This group is defined by the “Oh great, just another thing I have to do” agent...
What is All The Rage About Pinterest (and What Does It Mean to You as an Agent)?
Pinterest has quietly become the third most used Social Media Platform. Greg explains the concept behind Pinterest, but more importantly, how you can start using it to boost your career and business. Click this link to view Greg’s video blog:
Why Put the “Personal” in “Personal Marketing”?
Learn What Successful Agents Know: It’s Not About Real Estate … It’s About People
You walk into a store. A salesperson rushes over and immediately asks, “Hi, can I help you find something?” Your reply? Chances are, you’re “just browsing.” Even if you intend to make a purchase, no one wants to be marauded the moment they step foot inside the store.
Realtors®...
When it Comes to Your Bio, Make Sure You Go for the Gold!
We recently came across an ActiveRain blog post titled, “How Do You Write Your Agent Bio? Put Your Best Foot Forward & Write Something Unique (Lose the Boilerplate!).” In the post, the writer notes how she came across a bio of a relatively new agent, and how the bio seemed very “reminiscent” of something she’d seen before. She goes on to explain how she Googled one...
The Critical Role Photography Plays in Your Personal Marketing and Real Estate Lead Generation.
One of the key components in effectively branding yourself and creating that all-important emotional connection with all your marketing materials is using great photography. This blog post covers the important role your personal photos play in your marketing, and hopefully give you some good tips that will help you get the best photos possible.
First of all, I think it’s important that you understand...
Greg Herder Talks About “Bounce Rates” and Landing Pages
Do you know what “Bounce Rate” means in reference to your web pages? In this video installment, Greg Herder talks about an important metric for your website and landing pages.
Opportunity is Knocking! Will you Answer?
As I am getting ready to start the 3 day Marketing Mastery here in Atlanta, I realize that so far in 2012 ALL 50 STATES have REPORTED increased HOME SALES, year over year! Rates are the lowest ever at 3.8% for a 30-year fixed. The first quarter is starting off with a flood of buyers and investors flowing back into the marketplace. It reminds me that time is our most precious commodity. The opportunity...
Playing the Match Game: 3 Critical Areas in Which You Must Match Your Market
I walked into a real estate office recently and was amazed at what I saw. The front desk receptionist was wearing jeans shorts and a tank top. Some agents were walking around in t-shirts and shorts. I thought to myself, “Don’t these people realize the importance of a first impression?” Unfortunately, this scenario is not limited to this recent experience. Throughout the entire industry, I see...
The Critical Difference Between Tactical and Strategic Thinking
To illustrate the differences between working from a tactical perspective and a strategic one, I’d like you to envision the following: Think about a set of Lego blocks. When you purchase a Lego set, you open the box to find hundreds of various-sized blocks and miscellaneous pieces that can be shaped into just about anything your imagination will allow. But also inside that box is a booklet with...
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